Pricing Right In Today’s Market
Jun 12th, 2006 | By DebOnTheWeb | Category: Real EstateOkay, so you understand that there are twice as many properties for sale today versus last year, but how do price your house “right” without “giving it away”? The best thing to do is to sit down and go over all of the statistics and look at your property realistically. I know this is very difficult to do, after all, our houses aren’t just the roof over our heads and a place to store our stuff - it’s our home, the place many of our memories live. Remember that buyers shop by comparison, so be honest when you compare your house to your competition. Although I love my kitchen, I know that the light oak cabinets that we chose 7 years ago were the height of fashion then, but now darker woods like cherry are what’s in style. Take a look at what’s currently on the market and how many days your competition has been out there. How many price changes have they done? If a property comes on the market priced “right” in the beginning, it’s going to sell quickly and for a good price. In today’s market, sellers who price high because “we can always come down” will eventually have to come down, and many times to a lower price than they would have gotten if they had been more realistic in the beginning.
“Think Pit Bull Pricing”

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