Medford, MA Homes for Sale – Deb on the Web » video http://www.debontheweb.com Selling or buying real estate. Podcasts, blog posts and videos of properties for sale and what to expect in the market. Specializing in Medford, Somerville, Arlington, Malden, Winchester, Melrose, Stoneham and Cambridge, MA Sat, 04 Feb 2012 14:42:46 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 2008 debra@debontheweb.com (DebOnTheWeb (AKA Deb Agliano)) debra@debontheweb.com (DebOnTheWeb (AKA Deb Agliano)) Real Estate http://www.debontheweb.com/wp-content/plugins/podpress/images/powered_by_podpress.jpgMedford, MA Homes for Sale – Deb on the Webhttp://www.debontheweb.com 144 144 Information about what's happening in the Greater Medford, MA Real Estate Market from DebOnTheWeb The Greater Medford, MA Real Estate Market Real Estate, Houses, Property, Selling, Buying, Homes for sale Medford, Malden, Somerville, Arlington, Cambridge, Stoneham, Melrose MA, Condos for sale DebOnTheWeb (AKA Deb Agliano) DebOnTheWeb (AKA Deb Agliano) debra@debontheweb.com no no Getting Your House to Stand Outhttp://www.debontheweb.com/getting-your-house-to-stand-out/ http://www.debontheweb.com/getting-your-house-to-stand-out/#comments Mon, 27 Oct 2008 19:47:04 +0000 DebOnTheWeb http://www.debontheweb.com/getting-your-house-to-stand-out All you hear from the media is bad news on the real estate front, but as I continue to write in this blog, the real estate market here around Medford, MA isn’t as bad as they say. Most of the properties I’ve had on the market this year have sold in 3 months or less. I’ve had 3 sales with multiple offers and my properties sell on average for 97.7% of their list price.

I’d like to share with you what I do so that I make sure buyers can find the properties I have for sale.

A Video of the Home
I take a full video of the property. This allows buyers to see not just the rooms, but the layout and how the house flows. Have you seen any real estate videos where you feel you need to take Dramamine because the camera is moving so much? I use a steadycam so that I can walk through the home without making viewers sick.

The first step is making the video. The next step is making sure people can find it. I post my house videos to YouTube, Google Video, Yahoo Video, AOL Video and Vimeo as well as real estate specific sites Realtor.com, WellcomeMat and Zipvo. The video is also attached to the MLS listing where it can be seen anytime a buyer searches through another agent’s website.

A Website Just For The Property
Each house or condo I put on the market gets its own website based on the address, like www.18ShipAve.com. This way it makes it very easy for prospective buyers to remember where they can find all of the information. The website has a full photo tour, link to the house’s video, satellite maps and listing sheet. There are even links to show you how walkable the location is.

Priced Well
Since there is a lot of competition on the market, I educate my clients as to what a realistic price will be for their property. As we go through the market analysis, we find many properties that are so overpriced, they aren’t truly on the market.

Plastered All Over the Internet
It doesn’t matter how good a video or website is, if you don’t reach the right group of buyers, it’s worthless. That’s why my listings can be found on over 45 different websites such as Realtor.com, Trulia, Zillow, FrontDoor, ERA.com, and Homes.com.

Easy to Show
Okay, you’ve marketed the house well and have buyers interested in seeing it, but if you can’t get them in the door, you’ve hit another stumbling block. I have the good fortune of working with great clients who understand the importance of making the house available for showings and why we need a lockbox to make the showing as easy as possible for the buyer and their agent.

A well thought out marketing plan that includes a video, website and a broad range of internet sites will expose a house for sale to potential buyers and greatly increase your chance of selling in the current real estate market.

]]> http://www.debontheweb.com/getting-your-house-to-stand-out/feed/ 3 Real Estate Videos of Houses Saves Timehttp://www.debontheweb.com/real-estate-videos-of-houses-saves-time/ http://www.debontheweb.com/real-estate-videos-of-houses-saves-time/#comments Tue, 26 Aug 2008 16:41:34 +0000 DebOnTheWeb http://www.debontheweb.com/real-estate-videos-of-houses-saves-time It seems like the more time that goes by, the busier we all get. When I first started selling real estate in 1991, we used big books from our MLS that had grainy black and white photos of houses for sale. There was only one exterior photo and very little information about the house. Since the books came out every two weeks, by the time they were printed, the information was out of date. Many buyers would start with a big list of potential houses and spend their weekends looking at neighborhoods and exteriors of houses to decide which places they wanted to see in person.

Thankfully the Internet changed that. Satellite maps and multiple photos allowed potential buyers to narrow down their lists so they didn’t have to spend all of their “free” time looking at houses in person.

Now videos let us take that one step further. Walk through tours of a house allow a buyer to get a true feel of the flow and size of rooms in a way that static photos can’t. I distribute my real estate videos on YouTube, AOL, Google Video, Yahoo Video and on real estate specific video sites like Zipvo and WellcomeMat. It’s exciting to meet a buyer in person and have them say, “the house is exactly what I expected it to be”. (I just wish that YouTube allowed you to choose what thumbnail you’d like to show when the video isn’t playing since what they generate looks pretty crappy.)

Here’s a video of a house for sale in Medford, MA:

This week, our MLS started allowing unbranded videos (with no address of the house or agent information) to be attached to our properties for sale in the MLS. I think this is great – the speed of life may continue to pick up, but this is one way to save some time when looking for a house and a great way to showcase your home for sale.

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